Customer Journey Mapping Essentials with Smaply

Venue:

Customer Journey Mapping Essentials with Smaply

Chicago,  

Time:

From  2018-12-07 15:00:00  to  2018-12-07 23:00:00
Event Description
During this one-day workshop, we’ll jump into the essentials of journey maps, personas and system maps. First, we'll use these tools on pen and paper, and then transition into why and how to digitize a journey map. You will specifically:- collaborate on a design challenge- create personas, journey maps and system maps with pen and paper- consider the 6 aspects when analyzing a journey map - learn how to maintain, communicate and iterate workshop results using software You'll walk away with an ability to:- Explain when journey maps or system maps are relevant to a project.- Articulate the difference between a process map and journey map.- Create journey maps or system maps that are based on research and reflect the current state of the customer experience and identify opportunities for improvement.- Digitize your maps in Smaply  You'll also receive a certificate on the Essentials of Journey Mapping as a result of completing this course.   The facilitator:Catherine CollinsAs a service designer, Catherine leads design challenges, research and enjoys connecting ideas, questions, and people. She facilitates and collaborates with enterprises on scaling service design within their organization.